涉及研究和比较的产品通常是高参与度的购买。它被定义为购买对消费者非常重

Products that involve research and comparison are usually highly engaged purchases. It is defined as purchases that are very important to consumers and have a high degree of perceived risk. For example, when consumers buy cars or washing machines. When deciding to buy one product over another, there are three factors that influence the consumer's decision. First, the product factor will be one of the factors. Product factors include most product features from price, location, promotion to the product itself. Consumers tend to take all of these into consideration before buying any product, especially those with high engagement that need to search for information and compare.

Products that involve research and comparison are usually highly participatory purchases. It is defined as buying is very important to consumers and has a high degree of perceived risk. For example, when a consumer buys a car or a washing machine. When deciding to buy one product instead of another, there are three factors that affect the consumer's decision. First, the product factor will be one of the factors. Product factors include most product features from price, location, promotion to product itself. Consumers tend to take all of these into account before buying any product, especially those with high participation that require search information and comparison.<br>

Products involved in research and comparison are usually highly participatory purchases. It is defined as purchasing that is important to consumers and has a high degree of risk perception. For example, when a consumer buys a car or washing machine. When deciding to buy one product instead of another, there are three factors that influence a consumer's decision. First, the product factor will be one of the factors. Product factors include most product characteristics, from price, location, promotion to the product itself. Consumers tend to take all of this into account before buying anything, especially high-engagement products that require search information and comparison.